Chartered Accountant · Founder · Brand Strategist

I help founders build brands people remember, and businesses that deliver.

I trained as a CA at EY, then spent 13 years building Being Champion from Jaipur into a B2B brand trusted by 500+ organisations. Now I share what worked, and what didn't, with founders building theirs.

Read Go Brand & Build → Work with me

Chartered AccountantEx-EYFounder & CEO, Being ChampionJaipur · Pan-India

Since 2013Founder, Being Champion

13+years building a B2B brand

500+organisations served

1M+products delivered

8industry sectors

800+newsletter subscribers

Credentials

A finance mind that learnt brand building on the shop floor.

Your brand isn't your logo. It's what people experience when they deal with you.

I started my career as a Chartered Accountant at EY. In April 2013 I started Being Champion with sports jerseys. In 2016 I shut our direct-to-consumer side to focus fully on business buyers, and we grew into corporate uniforms, joining kits, promotional merchandise and corporate gifting.

The lesson that stayed with me: customers forget your colours. They remember whether the quotation came on time, whether the order arrived on the promised date, and how your team spoke to them.

Chartered Accountant

Trained in finance, so pricing, margins and cash flow sit inside every brand decision I advise on.

Ex-EY

Started my career at EY, which is where I learnt process, documentation and working with large companies.

Founder & CEO

Being Champion Apparels Pvt. Ltd., built and run since 2013. B2B corporate uniforms, joining kits and gifting.

Systems builder

Documented SOPs, quality checks and live order tracking, so delivery doesn't depend on one person.

Pan-India delivery

Corporate, institutional and government clients across India, including sports kits for an IPL franchise.

Writer, Go Brand & Build

A LinkedIn newsletter for founders on brand, strategy, sales and operations, out twice a week.

Our clientele

Trusted by teams that buy for thousands of employees

For 13 years, Being Champion has supplied national brands, banks, manufacturers, universities, public-sector bodies and sports teams across India. We built the business for buyers who come back.

500+organisations served

8industry sectors

Pan-Indiadeliveries from Jaipur

From 10pieces per order

A few of the organisations we've served

Automotive & Manufacturing

Plant and shop-floor uniforms

Banking & Finance

Branch uniforms and joining kits

IT & Business Services

Joining kits, event tees, gifting

Telecom

Field team uniforms and merchandise

Retail & Consumer Brands

Store staff uniforms, promo merchandise

Hospitality & Media

Staff uniforms and branded merchandise

Education

Sports kits, fest and event merchandise

Public Sector & Sports

Institutional orders, team kits incl. an IPL franchise

Who we work withHR & People teamsAdmin & ProcurementMarketing & Brand teamsFounders & MDsSports clubs & academies

The journey

From audit files to a factory floor to founders' boardrooms.

Early career
CA at EY
Qualified as a Chartered Accountant and started at EY.
2013
Being Champion
Started in Jaipur with sports jerseys and team kits.
2016
All-in on B2B
Closed the consumer side to build for repeat business buyers.
Today
500+ organisations
Uniforms, joining kits and gifting, with 1M+ products delivered.
2026
Go Brand & Build
Sharing what I've learnt with founders, twice a week.

How I look at a brand

Every brand I look at, my own included, gets three tests.

Visible

Do the right people actually see you, and often enough to remember?

Memorable

When they need what you sell, does your name come first in their mind?

Valuable

Will they pay a little more for you instead of the cheaper option?

Working with founders

If something feels off with how the market sees you, let's talk.

I work with founders and their teams on the three places where most growing companies get stuck. It usually starts with one honest conversation about where you are and what isn't working.

Brand

Positioning people remember

Who you're really for, and why a buyer should pick you over the cheaper option.

Positioning and message
Proof points and trust signals
Online presence review

Sales

Selling like an advisor

Moving from sending quotations to having conversations, with pricing you can hold.

Pricing and margin logic
Sales conversation design
Ideal customer profile

Operations

Systems that don't need heroes

Simple SOPs and visible status, so delivery doesn't depend on one person staying late.

SOPs and checklists
Department trackers and MIS
Order-to-delivery flow

Not sure if it's a fit? Send me a message on LinkedIn with one line about your business and what's bothering you. I read every one.

Message me on LinkedIn →

The company I built

Brand merchandise that turns up on the promised date.

Being Champion makes corporate uniforms, employee joining kits, corporate gifts, sportswear and promotional merchandise for HR, admin and procurement teams across India.

SOP-based QCLive order tracking24–48 hr urgent ordersFrom 10 piecesPan-India

Visit beingchampion.com →

Corporate UniformsPlants, offices, field teams

Joining KitsReady for day one

Corporate GiftingDiwali, New Year, milestones

SportswearSports days, events, team kits

Promotional MerchandiseYour logo, done right

FabricsCotton · Poly-cotton · Dri-fit · Poly

Contact

The easiest way to reach me is LinkedIn.

For advisory conversations, speaking or the newsletter, message me there. For merchandise orders, the Being Champion team will help you faster.

Connect on LinkedIn →Subscribe to Go Brand & Build

I help founders build brands people remember, and businesses that deliver.

A finance mind that learnt brand building on the shop floor.

Chartered Accountant

Ex-EY

Founder & CEO

Systems builder

Pan-India delivery

Writer, Go Brand & Build

Trusted by teams that buy for thousands of employees

From audit files to a factory floor to founders' boardrooms.

CA at EY

Being Champion

All-in on B2B

500+ organisations

Go Brand & Build

Every brand I look at, my own included, gets three tests.

Visible

Memorable

Valuable

Go Brand & Build

Your Brand Is Not Your Logo

Anyone Can Sell. Few Can Advise.

Your Price Is a Brand Decision